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Sales and Marketing

 Sales and marketing

Objectives

This course will provide learners with the appropriate skills and knowledge essential for devising marketing strategies and techniques within a business environment. It introduces participants to the areas of marketing, advertising, sales & public relations enabling them to understand the tools and enhance their studies in the marketing and communications area.

 

Course Content

  • The Essentials of Sales and Marketing 
  • Digital Marketing
  • Services Marketing
  • Information Technology Skills
  • The principles and practices of effective sales and marketing,
  • Marketing Communications
  • Sales Responsibilities & Preparation
  • Sales Management Organisation & Control
  • Present sales and marketing pitches

 

Who should attend

This sales and marketing course has been developed to meet the needs of working professionals, managers and supervisory staff, from various non-marketing and sales backgrounds, who may wish to develop skills and techniques to effectively function within the areas of sales and/or marketing.