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Idea Generation

Objectives

Learn all you need to know about idea generation from taking an idea from first thought stage through to business start-up. Help the new owner/manager considering setting up a business to get over the hurdles that exist during the idea generation phase.  This workshop shows you what ideas are good ideas and also introduces you to the concepts of thinking laterally and creating new ideas.

Course Content

What running a business really means.
The Business Practicalities
Personal strengths and weaknesses
Defining business goals
Explore new business ideas
Expand on existing business ideas
Lateral thinking & thinking outside the box
Thinking Backwards
Sources of information for market research
Market research techniques
Product or service differentiation

Outcomes

This programme will help you to develop your business ideas and point you in the right direction for starting up a new business: